Service

SEO

Sustainable, compounding SEO — combining technical excellence, strategic content, and transparent reporting to grow organic traffic that actually converts.

Technical SEOContent StrategyLink BuildingCore Web VitalsSchema MarkupLocal SEOSEO agencytechnical SEO services

Avg. organic traffic growth in 8 months

Top 3

Local SERP positions achieved for primary terms

40%

Avg. increase in organic-sourced leads

Overview

What is SEO

Most SEO agencies focus on rankings. We focus on revenue. Arcifacts provides technical SEO audits and fixes, keyword-led content strategy, on-page optimisation, and performance tracking that connects organic traffic to business outcomes. We don't use black-hat tactics — we build foundations that compound over months and years, not vanish at the next algorithm update.

Ideal for B2B SaaS companies, e-commerce brands, and professional services firms that want to reduce paid acquisition costs and build a durable organic channel — and are willing to invest consistently over 3–12 months to see results.

What you get

Higher rankings for commercially valuable, high-intent keywords

Measurable increase in organic traffic, qualified leads, and pipeline

Technical debt cleared: crawlability, indexing, and Core Web Vitals resolved

Clear attribution and reporting connecting SEO effort to business outcomes

SEO — overview

Deliverables

What we deliver

Every engagement is scoped to your exact needs — here's the full catalogue of deliverables we can provide.

🔧

Technical SEO Audits & Fixes

Comprehensive audits covering crawlability, indexation, Core Web Vitals, canonicalisation, internal linking, structured data, and mobile performance.

🔍

Keyword Research & Content Strategy

In-depth keyword and topic research mapped to your funnel stages — with a prioritised content calendar and competitive gap analysis.

📄

On-Page Optimisation

Title tags, meta descriptions, heading structure, internal links, and page-level content improvements across your highest-value URLs.

✍️

Content Creation & Optimisation

SEO-led long-form content, pillar pages, landing pages, and blog articles written to rank and convert.

🏷️

Schema Markup & Structured Data

JSON-LD implementation for FAQPage, HowTo, Article, Product, and Local Business schema to capture rich results.

📊

Analytics, Tracking & Reporting

GA4 and GSC configuration, custom dashboards, keyword tracking, and monthly reports connecting SEO metrics to business KPIs.

— Process

Our process

01

Discovery & Strategy

We align on goals, scope, and success metrics through structured workshops and stakeholder interviews.

02

Design & Architecture

Blueprint and UX aligned with your brand, technical requirements, and long-term scalability needs.

03

Development & Iteration

Agile sprints with regular demos, feedback loops, and transparent progress tracking.

04

QA & Optimization

Rigorous testing across devices and edge cases with performance tuning before launch.

05

Launch & Handoff

Smooth deployment, full documentation, and knowledge transfer so your team owns the outcome.

06

Support & Evolution

Ongoing support, monitoring, and iterative improvements to keep pace with your growth.

SEO Tools

Tools & platforms we use

Work

Work highlights

A selection of outcomes we've delivered for clients across industries.

Organic Traffic Growth

B2B SaaS Category Visibility

Executed a 10-month technical and content SEO programme for a project management SaaS, targeting bottom-of-funnel and comparison keywords across their core category.

2x organic traffic in 8 months, #1 rankings for 12 target keywords, and 40% increase in trial signups from organic.

Top 3Local Pack Positions

Multi-Location Local SEO

Optimised Google Business Profiles, local citations, and on-page location pages for a professional services firm across 8 UK cities.

Top 3 local pack positions for all primary service terms in 6 target cities within 4 months.

Why us

We build outcomes,
not just deliverables.

01

Technical and content SEO in one team — no silos between the two biggest drivers of organic growth

02

Transparent, prioritised recommendations with clear impact estimates before we start

03

White-hat, sustainable tactics that compound over time rather than risk algorithm penalties

04

Reporting that connects traffic and rankings to pipeline and revenue, not just vanity metrics

We build SEO systems — content architecture, internal linking structures, technical foundations, and tracking — that compound in value as you publish more content and earn more links, without requiring proportional increases in resources.

FAQ

Frequently asked questions

Still have questions? Reach out and we'll answer directly.

Technical fixes and quick wins can show impact within 4–8 weeks. Content and new keyword rankings typically take 3–6 months to materialise, and authority-building compounds over 6–18 months. We'll set honest expectations in the discovery phase.

Get started

Grow your organic presence

Tell us your site, your goals, and your current organic baseline — we'll outline a practical SEO plan with realistic timelines.

View all services
No long-term lock-in
Response within 24h
Fixed-price or T&M